Blair Gordon Media

Stand Out From the Crowd

Digital Marketing

Marketing for Sales Generation

google-analytics-organic-traffic-growth-from-2018-to-2019

Added 20,000+ extra organic users per month through blogs by December 2020 (in 1.5 years)

2x increase in sales form leads from 2018-2019 and again in 2019-2020 (4x 2018)

Users-google-analytics-2019-to-2020
Despite heavy impacts on traffic from the decrease in travel interest due to COVID-19, web form fills contributed over 50% of revenue for 2020

SEO Copywriting + Social Ads = Revenue

Marketing needs to be in touch with the customer base and the sales team to be able to effectively communicate with both. The true role of marketing is to create customers and connect them to sales.

Content for Multiple Goals:
Traffic + Sales

Content was always created with multiple uses in mind:

  • Explains how the product meets one or more pain points of the potential customer
  • Sales outreach (email and social media)
  • Sales follow-up (email)
  • SEO

As you can see from the new traffic, the form fills generated, and the revenue created, it helped to fill all of these functions.

Create marketing content with the end goals in mind.

 

 

What goals are you trying to accomplish?

 

 

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