I have done every part of the SEO copywriting process from ideation and keyword research to writing, editing and optimizing.
- Organic content leading to 15,000+ of extra organic users per month for IBCCES
- Ideation, keyword research, wrote, edited and optimized 100,000+ words of original SEO content (with Multiverse Media Group)
- Edited and optimized another 100,000+ words of SEO content (with IBCCES)
- Produced 10+ #1 keywords relevant to each business worked for doing local SEO with Multiverse (from dermatologists to mortgage lenders, all non-branded keywords related to their highest value products and services)Significant growth in traffic for each company
- Growth in traffic lead to accompanying revenue growth for targeted services
- Significant growth for clients targeting a national audience (see below for example)
IBCCES: Growing Organic Traffic by Thousands of Users per Month
The blogs I have outlined, written, edited, and optimized since I started with IBCCES in March of 2019 generate 15,000+ new users each month across just the top 9 blogs, with 4 blogs outperforming the home page.
Another 10+ blogs receive over 100 unique visits per month.
The blogs I published in my first few months (March-June 2019) started to get a number of organic visits by September (see below).
We also had a big surge in January-March of 2020 due to our announcement of our partnership with Six Flags. However, all of those gains were soon lost due to the COVID-19 pandemic reducing searches related to travel in March of 2020 as you can see below.
That traffic from travel never came back in 2020. We made adjustments in May and started to build out new content focusing on healthcare and education. While traffic is still up year over year, the COVID-19 pandemic significantly impacted progress in 2020.
However, despite those challenges which have been similar to what a number of other companies have also faced, we were able to pivot and adjust to continue building on 2019 and make 2020 a year of modest improvement despite significant setbacks.
Specific numbers have been taken out from analytics to maintain privacy.
IBCCES Website and Branding
The IBCCES website has also been completely revamped in style and functionality to make it a more seamless experience that helps users to find exactly what they need with ease. Photos were also all changed to monochrome to give a unified look and feel.
This includes a megamenu that works seamlessly across devices to offer navigation to very specific pages straight from the homepage for visitors who know what they are looking for:
IBCCES is now in a great position to expand and continue to grow in the future.
TriForce CrossFit: Optimized Online Presence Leads Directly to $100,000 in 6 months
The combination of SEO copywriting, an optimized local SEO presence, and a number of targeted videos helped Chris Davis and TriForce get to 80% capacity in 6 months and be full before a full year of operation:
Exit Technologies: Increasing National Organic Traffic
You can see the rise in organic traffic below when working with Exit Technologies, a firm that targets purchasing old electronics nationally and internationally.
The steady growth over time is from organic SEO traffic. There is a large sudden increase due to a short experiment in foreign PPC ads that generated high traffic but proved not worth continuing based on revenue results. No other PPC ads were utilized during this time period.
Organic results were achieved through a combination of targeted SEO blogs, infographics, and other downloadable content.