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Blair Gordon Media

Stand Out From the Crowd

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  • Video Marketing
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Video Marketing

IBCCES: Video Training & Marketing

Above: short video showing some of different speakers and video styles used during the virtual conference
  • Shot and edited video content for numerous professional development courses
  • Added production value to video content for virtual conference with 20 experts from across fields
  • Shot and edited extensive promotional marketing content for various different products
  • Testimonial campaign creating 100+ testimonial videos in less than one month

TriForce CrossFit = $0 to $100,000+ in Less than 1 Year

Christopher-Davis-TriForce-CrossFit-Review-Blair-Gordon-Media-2
  • Used agile approach to create videos for overall value proposition, website header, and three main products during half-day shoot
  • Developed website and established initial online presence
  • Differentiated product successfully enough to grow from 0 to 80% capacity in 6 months, 100% capacity in 1 year

Why Did Video Help?

  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)

Salish Sea Experience: 3 Year Fully-funded Grant

  • Video helps to show what the field trip is about, the excitement of the children, and the educational value
  • Helped to get a fully-funded grant for 3 years

Aquaponics Source: Instructional Videos

  • Compilation video showing all the different footage shot for educational series on aquaponics
  • Used by Aquaponics Source, the premiere Aquaponics brand in the nation for instructional content for those that cannot visit in-person
  • Each different angle is a different ‘section’ of video
  • Full video series shot in just 2 days of shooting

What can Video do For You?

Video can communicate complex messages quickly and clearly. People are also looking for it. Google is as well:

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

 Can people learn about your products and services through video?
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