IBCCES: Video Training & Marketing
Above: short video showing some of different speakers and video styles used during the virtual conference
- Shot and edited video content for numerous professional development courses
- Added production value to video content for virtual conference with 20 experts from across fields
- Shot and edited extensive promotional marketing content for various different products
- Testimonial campaign creating 100+ testimonial videos in less than one month
TriForce CrossFit = $0 to $100,000+ in Less than 1 Year
- Used agile approach to create videos for overall value proposition, website header, and three main products during half-day shoot
- Developed website and established initial online presence
- Differentiated product successfully enough to grow from 0 to 80% capacity in 6 months, 100% capacity in 1 year
Why Did Video Help?
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
Salish Sea Experience: 3 Year Fully-funded Grant
- Video helps to show what the field trip is about, the excitement of the children, and the educational value
- Helped to get a fully-funded grant for 3 years
Aquaponics Source: Instructional Videos
- Compilation video showing all the different footage shot for educational series on aquaponics
- Used by Aquaponics Source, the premiere Aquaponics brand in the nation for instructional content for those that cannot visit in-person
- Each different angle is a different ‘section’ of video
- Full video series shot in just 2 days of shooting
What can Video do For You?
Video can communicate complex messages quickly and clearly. People are also looking for it. Google is as well:
A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
Can people learn about your products and services through video?