IBCCES: Video Training & Marketing
- Shot and edited video content for numerous professional development courses
- Added production value to video content for virtual conference with 20 experts from across fields
- Shot and edited extensive promotional marketing content for various different products
- Testimonial campaign creating 100+ testimonial videos in less than one month
Here’s a sample of Virtual ISCRD and what the final products looked like:
TriForce CrossFit = $0 to $100,000+ in Less than 1 Year
- Used agile approach to create videos for overall value proposition and three main products during half-day shoot
- Developed website and established initial online presence
- Differentiated services enough to grow from 0 to 80% capacity in 6 months, 100% capacity in 1 year
Why Did Video Help?
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
The bottom line: people want more video.
- 85% of consumers want to see more video content from brands. (HubSpot)
To find out more statistics about video check out Biteable’s list of video stats for 2020.
Salish Sea Experience: Fully-Funded Grant for 3 years
Results: This video helped the Salish Sea Experience get fully-funded for 3 years by winning a grant. Everyone is going to say kids enjoy their field trip to get grant money, but what better way to know than seeing it?
- Video helps to show what the field trip is about, the excitement of the children, and the educational value
- Helped to show a non-profit the value of the field trip, resulting in 3 year fully-funded grant
SEO: Video Leads to Best Results
When it comes down to it, video is communicating so much more information, faster than text ever can. That’s one of the reasons it helps so much to see videos that reinforce messages both with visual and auditory cues.
Can you imagine trying to learn golf (or your favorite sport) from a podcast series where you can never see what the instructor is doing? What about from a video?
What about when you see a video about a product and see it in action instead of just reading a description of specs and benefits?
Here’s a few stats to reinforce these messages:
- Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- Video increases organic search traffic on a website by 157%. (Conversion XL)
The bottom line: people want more video.
- 85% of consumers want to see more video content from brands. (HubSpot)
To find out mroe statistics about video check out Biteable’s list of video stats for 2020.