3 Visual Content Case Studies: Illustrated
#1: Infographic and Checklists for Top Page Authority and Traffic
#2: Infographics, Video and Before/After Photos for top Page Authority
#3: Infographic for #1 in Image Search
Appendix: My Role at MVMG with these Projects
As a project manager at Multiverse Media Group I took the initiative to create various visual assets to further the campaigns of my clients. Find out more about my role in the appendix.
Pages with valuable visual content will turn into your most important pages. That means they will not only be the most likely to rank, but they can help increase the overall quality of your whole site and make other pages more likely to rank as well.
The most important pages and keywords on your site should feature enough imagery that they should almost be read as a picture book. As you can see from this page, if you scroll down and only look at the pictures you can still get an idea of what I’m talking about. If you look at the pictures and read the bolded writing you can get 80% of the important parts of the message. Only those that want the more in depth version need to do any reading beyond that.
Page Authority is a metric used by Moz to measure the importance of any given page on a site relative to other pages on the internet. Higher is better, and the scale is logarithmic, so it gets continually harder to score higher.